This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of…
In this Open Access publication Claudia Lemke develops a comprehensive Multi-Level Sustainable Development Index (MLSDI) that is applicable to micro, meso, and macro objects by conducting methodological and empirical research. Multi-level…
Kingdom of Nokia tells a fascinating story of corporatism in Finland. How did the mobile phone giant Nokia make the Finnish elite willing to serve the interests of the company? Nokia became a global player in mobile communications in the 1990s, and…
This book puts Indian garment workers and their organisations at the centre of the analysis. Taking the Bangalore export-garment cluster as a case study, the book explores the conditions that enable but also constrain the capacities of garment…
The “digital economy” is a conceptual umbrella referring to markets, organizations and their networks that are based on digital technologies, communication, data processing and e-commerce. It is multidimensional and its dynamic structure must be…
This open access book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion of what these economies and polities should do to guarantee themselves a relatively stable future. Volatile…
This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and…
Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to…
This Open Access book provides a comprehensive analysis of political reforms in Japan since the 1990s, emphasizing the role of ideas in shaping their goals and outcomes. For more than fifteen years following the collapse of Japan’s economic bubble,…
This open access book outlines development theory and practice over time as well as critically interrogates the “cultural turn” in development policy in Latin American indigenous communities, specifically, in Guatemala, Honduras, Ecuador, and…